Remember me
Audio storytelling is reshaping media habits, but monetization remains uneven
India's podcast market is growing fast, with an estimated 105 million listeners in 2024 and projected to surpass 200 million in the coming years, making it the world’s third-largest. (Source photos by "Figuring Out," "Indian Noir," "Maed in India," "The Musafir Stories," "Unfiltered by Samdish" via Apple Podcasts)
KALPANA SUNDER
January 25, 2026 11:40 JST
CHENNAI -- Sruti Kumar, 26, an advertising professional in Bengaluru, began listening to podcasts to make her daily commute less of a drudgery. Now, she says, she is hooked on the medium and sometimes prefers podcasts to reading or watching TV.