Canadian CEOs are more worried about staying alive than growing fast: PwC

Technology, media and telecommunications attract 16 percent, financial services 11 percent, and private equity, real assets and sovereign funds 5 percent, while 36 percent select “none of the above.” 

Policy‑aligned capital is becoming a central lens.  

The report notes that governments are becoming “an increasingly important source of capital” rather than just regulators.  

In its recent budget, the federal government signalled its intent to “derisk and unlock investment in Canada” and highlighted priority domains such as defence, housing and major projects via vehicles like the Defence Investment Agency, Build Canada Homes and the Major Projects Office.  

The report also points to tools such as the Productivity Super‑Deduction as part of a broader push to boost productivity and channel investment into targeted areas.