TikTok, YouTube shorts Japan's new election battleground

Japan election

Campaigns flock to production companies, but legal ambiguity creates risks

20260127N social media icons

Short videos posted on social media have become more important as a tool for political parties and candidates to reach voters. (Photo by Mayumi Tsumita)

RYOSUKE EGUCHI and MASAHARU BAN

January 28, 2026 07:11 JST

TOKYO -- Short videos of three minutes or less are becoming a key social media battleground in Japan's upcoming lower house election, creating business opportunities for companies with skills and know-how that campaigns often lack.

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