The UK areas which saw biggest jump in asking prices in 2025 – is yours on the list?

Homes in cheaper areas of the UK experienced the biggest jump in asking prices in 2025 as buyers continued to value affordability, new data shows.

Of the top 50 local areas where asking prices grew the most in 2025, only seven commanded an average asking price above the UK-wide average of £368,031, research by Rightmove found.

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The data indicates that affordability is a key factor driving asking price growth, as buyers turn to less-loved areas to find a bargain.

It also further emphasises the strength of the UK’s cheaper regions. According to Rightmove’s most recent data from January 2026, asking prices rose by 3.4% in the North East, 2.9% in the North West, 1.7% in Scotland, and 1.3% in Yorkshire.

These same regions dominate the list of the 25 areas where asking prices rose the most in 2025, making up nine of the top ten, and 20 of the total 25.

Colleen Babcock, property expert at Rightmove, explained: “There is typically a larger pool of buyers who are looking to move within more affordable price brackets.

“Therefore, locations with more homes that fall under the average asking price can see more demand from buyers, and that underpins house price growth in those areas."

Areas that provide easy commutes to a nearby urban centre heavily populate the list of areas where asking prices grew the most in 2025.

Of the top ten areas for price growth, six are either cities in their own right or suburbs of cities. They allow convenient travel to centres like Sheffield, Liverpool, Newcastle, Hull, Durham, and Glasgow.

Rightmove points out that the price growth in these areas may come as more businesses are imposing a return to office mandate, suggesting buyers are balancing affordability with commuting distance.

Looking across the top 50 areas where prices have risen the fastest, Rightmove also points out that locations near to universities or major NHS trusts have seen strong asking price growth.

Mary-Lou Press, president of Propertymark (formerly National Association of Estate Agents or NAEA) said: “Buyer demand continues to be strongest in areas where homes remain comparatively affordable, particularly in locations that offer good transport links, access to employment, and proximity to key services such as schools, universities, and hospitals.

“While national average asking prices have softened slightly, the growth seen in lower-priced markets highlights how stretched affordability remains for many buyers. As a result, purchasers are adjusting their expectations on location and prioritising value for money, which is driving increased competition and price growth in these areas.”

Press explained that a further reason these areas may be experiencing such strong asking price growth is that the stock of housing in them is low.

She said: “In many of the areas experiencing the fastest growth, agents report low stock levels, particularly for homes suitable for first-time buyers, which continues to place upward pressure on prices.”