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World's largest parts maker hit by plunging bicycle prices after cycling booms
Beijing cyclists: China saw an outdoor sports boom in 2024 that created a bicycle bubble. © Reuters
SAKAI, Japan -- Shimano, the world's largest bicycle parts maker, is struggling after excessive stocks of bicycles were accumulated in Europe and China, its main markets. The Japanese company was unable to dissuade client bicycle makers from overproducing during outdoor activity booms in the first half of the decade.