Eileen Gu Ailing and the female athletes that luxury brands (and the world) have fallen in love with

From freestyle skier Eileen Gu Ailing to tennis champ Zheng Qinwen and golfer Nelly Korda, a new generation of female athletes is becoming the face of luxury. Beyond winning medals and trophies, they’re shaping culture, inspiring youths, and proving that discipline and ambition are the ultimate status symbols.