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Deante Hitchcock releases his new single, “Electric Revival”, plus announces the release date for his new album, ‘Junkie In The Sun’
Atlanta-bred lyricist Deante Hitchcock has built a career on a rare balance of technical precision and emotional honesty, positioning himself as one of the South’s most compelling storytellers.
Raised in Riverdale, Georgia, Hitchcock grew up immersed in the evolving Atlanta sound—studying icons like OutKast and Young Thug while developing a voice that bridges introspection, humor, and vulnerability.
Deante will release his new album, ‘Junkie In The Sun’, on 5.6.2026, and today, he released a new single from the forthcoming project; “Electric Revival”, which is now available at all DSPs.
From Atlanta’s southside, Hitchcock began rapping at 12, sharpening his skills through freestyles and early mixtapes.
While attending Georgia Southern University as a pre-med student, he launched his *New Atlanta Tuesdays* freestyle series, viral dorm-room videos that ultimately pushed him to leave school and pursue music full-time.
That leap resulted in a steady run of independent projects, each sharpening his reputation as a thoughtful and technically gifted rapper.
Hitchcock’s profile expanded in 2019 through collaborations and key industry co-signs.
His appearance on “PTSD” from ‘Revenge of the Dreamers III‘—alongside Omen, Mereba, and St. Beauty—earned him a Grammy nomination and introduced him to a broader audience via Dreamville Records.
Around the same time, support from figures like Charlamagne tha God, Wale, and Mark Pitts helped cement his rising status.
Before releasing a full-length album, Hitchcock had already toured with a wide range of artists including JID, Rapsody, 6LACK, Wale, and Jidenna—developing a reputation as a dynamic live performer well before his commercial breakthrough.
In 2020, Hitchcock released his major-label debut, ‘BETTER’, a project that showcased his lyrical depth and emotional range amid the uncertainty of the pandemic.
He followed with ‘Live From Quarantine’ (2021) and ‘Everyday the 14th’ (2022), maintaining momentum during a time when live performance was limited.
‘Once Upon A Time’ marked a defining evolution—leaning fully into themes of love, accountability, and growth, with standout collaborations featuring artists like Big K.R.I.T., Westside Boogie, and DRAM.
Beyond music, Hitchcock has expanded his impact through community-driven initiatives like The Mother God Project, which supports women entrepreneurs in Atlanta.
Partnering with local organizations, the initiative has helped dozens of women launch businesses—reflecting the same themes of care, accountability, and empowerment that run through his music.
At his core, Deante Hitchcock represents a modern evolution of Southern rap: grounded in lyricism, elevated by vulnerability, and driven by purpose.
Whether through intimate storytelling or sharp technical delivery, he continues to carve out a lane that prioritizes honesty over hype—proving that emotional depth and lyrical excellence can coexist at the highest level.
Deante Hitchcock’s ‘Junkie In The Sun’ album will be released on 5.6.2026.
You can now pre-add, pre-order, pre-save, and favorite Deante Hitchcock’s ‘Junkie In The Sun’ album at your preferred DSP
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