Travelers Don’t Care If It’s AI or Human — They Just Want the Answer Now

“High touch” may no longer require a human.

Travelers are most interested in high-quality service at the right time, even if it comes from AI, argued executives from Traveloka and Klook at the Skift Asia Forum in Bangkok. The crowd seemed to agree; when the moderator asked if “high touch” requires a human concierge, almost no one raised their hand.  

So long as brands offer answers instantly and accurately, customers will be happy, said David Liu, Klook’s ch