Intent data helps marketing and sales teams understand what potential customers are researching, what topics they care about, and how close they are to making a buying decision.
In B2B marketing...
Growing a company—and keeping it sustainable—revolves around sales and business development working hand in hand. Many founders confuse these two functions, or treat them as interchangeable. In thi...
Still in a dilemma of where and how to search for good leads for business? You're not alone. That is where B2B lead generation companies appear on the scene, to assist businesses in finding their...
Account-Based Marketing (ABM) is no longer just a buzzword. It’s a proven B2B strategy that helps you focus your marketing and sales efforts on high-value accounts. But here’s the challenge: how ...
In the realm of business and marketing, understanding the distinctions between MQL, SQL, and HQL is crucial for effective lead management and sales optimization. These acronyms represent differen...
