In B2B marketing and sales, two terms appear again and again: Sales Qualified Lead (SQL) and Sales Accepted Lead (SAL) are sound similar, but they play very different roles in the sales funnel. U...
Account-Based Marketing (ABM) has changed how B2B companies approach their most valuable prospects. Instead of casting a wide net, ABM helps you focus on high-potential accounts that are more lik...
Intent data helps marketing and sales teams understand what potential customers are researching, what topics they care about, and how close they are to making a buying decision.
In B2B marketing...
In today’s noisy digital world, great content alone isn’t enough.
You can write the most insightful blog, record an expert podcast, or create an eye-catching infographic—but if it doesn’t reach ...
The way businesses host events has changed completely. Today, companies no longer rely only on in-person events or fully virtual events. Instead, they are embracing a powerful middle path: Hybrid...
