The online dating market continues to expand at a steady pace, yet many advertisers still struggle to translate impressions into meaningful sign ups. Competition has intensified, user attention...
Performance marketers often discover something surprising about the dating vertical. Clicks are cheap, impressions are plentiful, yet profitable users remain scarce. The real challenge is not...
Introduction
Serious advertisers in the dating vertical know one uncomfortable truth. Volume is easy. Quality is rare. Anyone can flood a campaign with cheap clicks, but genuine users from the...
The dating industry has quietly become one of the most competitive paid media environments online. Rising CPMs, stricter policies, and shorter attention spans are forcing advertisers to rethink...
