Why Web3 Retargeting Feels Broken And What to Do Instead?
Noticed this with a lot of Web3 projects — they drive traffic, but do not really optimize for retargeting.
The usual Web2 playbook does not fully work here. User journeys are fragmented as someone visits, maybe connects a wallet, then disappears. If you treat all users the same in retargeting, conversions stay low.
What actually helps is segmenting users based on actions (like page visits, wallet connects, drop-offs) and adjusting mess... moreWhy Web3 Retargeting Feels Broken And What to Do Instead?
Noticed this with a lot of Web3 projects — they drive traffic, but do not really optimize for retargeting.
The usual Web2 playbook does not fully work here. User journeys are fragmented as someone visits, maybe connects a wallet, then disappears. If you treat all users the same in retargeting, conversions stay low.
What actually helps is segmenting users based on actions (like page visits, wallet connects, drop-offs) and adjusting messaging for each stage. Also, timing matters more than people think retarget too late and you lose them.
