Verve: The Insane Energy Drink Pyramid Scheme

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In this video we go over the fascinating case of Vemma Nutrition, a multi-level marketing company that ran a pyramid scheme related to its Verve energy drink.

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0:00 - 1:19 Intro
1:20 - 6:41 What is Vemma?
6:42 - 9:18 Targeting College Students
9:19 - 17:35 The Lady Doth Protest Too Much
17:36 - 20:59 FTC Lawsuit
21:00 Relaunch