Pretty in Pink: LoveShackFancy & Santa Margherita Collab on a Limited-Edition Wine
Pretty in pink: LoveShackFancy and Santa Margherita limited-edition rosé wine
If your idea of heaven includes a chilled glass of rosé, a ruffled sundress, and sunshine-drenched afternoons that never seem to end, then consider this your official summer mood board come to life. Santa Margherita Wines and LoveShackFancy have teamed up for the ultimate summer style-and-sip moment, and yes, it’s as dreamy as you think.
Launching just in time to kick off rosé season with a pink-hued bang, the Santa Margherita x LoveShackFancy Limited Edition Rosé Magnum is what happens when Italian winemaking royalty meets the fashion world’s reigning queen of ruffles. The result? A 1.5-liter bottle (yes, magnum!) of Santa Margherita’s beloved rosé wrapped in the prettiest custom LoveShackFancy floral print, all tucked inside a keepsake box that’s practically begging to be repurposed as your new picnic date clutch.
This is Santa Margherita’s first-ever bottle collab and their debut magnum for rosé—because apparently, subtlety is not on the guest list this season. Known for their legacy in Pinot Grigio and Prosecco Superiore, the brand is turning up the pink with a wine that practically tastes like summer itself: juicy peaches, fresh berries, and floral notes, all with a crisp, refreshing finish that pairs equally well with poolside gossip or a beachside first kiss.
“It just felt so natural,” said Jane Scott, VP of Marketing at Santa Margherita USA. “We’re known for our iconic pink rosé, and LoveShackFancy is the brand when it comes to feminine charm and whimsy. This collab is like the perfect summer romance—effortless, pretty, and just the right amount of bold.”
For LoveShackFancy, this marks their first dip into the world of wine—and let’s just say, they’ve cannonballed in with style. Founder Rebecca Hessel Cohen is no stranger to turning everyday moments into fairytales, and this magnum fits right into her fantasy-filled universe.
“I’m beyond excited,” Cohen gushed. “If you know me, you know rosé is always part of the party. This bottle is all about celebrating love, friendship, and that magical summer glow we’re all chasing.”
Retailing for $50 and dropping May 20, this limited-edition bottle is equal parts wine and collector’s item. Whether you’re the hostess with the mostess or just want your bar cart to sparkle on Instagram, this is *the* summer essential. Think of it as the LBD of your warm-weather wine game—only pink, and much more photogenic.
So go ahead—dust off your wicker basket, cue the French café playlist, and pack your prettiest glassware. Summer is here, and she brought the prettiest rosé bottle around.
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