Kelly Ripa Just Shared Her Go-To Trick for Covering Grays Instantly—and It’s Under $15

Kelly Ripa is no stranger to sharing beauty tips on social media, and her latest hair recommendation is one that so many people can relate to. If you choose to cover your grays or color your hair, you know how pricey it can be to get your roots touched up consistently. But, the Live with Kelly and Mark host recently revealed on Instagram the inexpensive product she relies on between salon visits: L’Oreal’s Magic Root Cover Up. The best part? It's surprisingly easy to use at home and works in mere seconds.

Although her post is part of a sponsored partnership with L’Oreal, Ripa cheekily says that she’s been an unpaid advocate for the product for a while, “and they just didn’t know it yet.” She’s been using the temporary hair color spray for years, noting that it was her go-to during the pandemic for convenient gray coverage at home.

Ripa uses the shade Dark Blonde. “It gives my roots a darker look, and I like that anyway. [...] This way it really extends the life of my color.” (She notes her regular coloring technique is to darken the roots, then add highlights.) Ripa then goes on to demo the product, shielding her forehead before doing a quick spritz at her part. “One quick spray is all it takes,” she says.

The L’Oreal Root Cover Up is a temporary root spray designed to help conceals grays. It has a precision nozzle that finely mists hair color over the area of your choice. It comes in eight colors ranging from light blonde to black, and even red. The brand also notes that you can use it to fill in sparse areas for fuller-looking hair.

With over 80,000 reviews on Amazon, this "gray concealer" is a popular choice amongst a wide range of people. According to the brand, it’s formulated without ammonia, peroxide, and contains no synthetic dyes. Plus, the Root Cover-Up supposedly leaves no smudging or sticky residue when it dries down (which takes about a minute).

One common note among reviewers? Although it’s designed to be water-resistant and last until your next shampoo, Amazon reviewers have mixed experiences, with some reporting it didn't last that long. But if you’ve been looking for a quick, effective way to touch up your roots at home, Ripa’s go-to pick might be a good solution.

The Best Root Touch-Up Products

Anvita Reddy (she/her) is a Commerce Editor at Hearst Magazines. She contributes commerce content across Hearst’s portfolio, including Elle, Harper's Baazar, Esquire, Good Housekeeping, Country Living, Cosmopolitan, House Beautiful, and more. She has over four years of experience in the commerce space, including writing detailed first-person product reviews, trend and best-of round-ups, deals and sales coverage, and more. Previously, she was an assistant editor for PS Shopping, covering beauty, home and kitchen, fashion, tech, travel, wellness, and lifestyle. In her free time, you can find her catching up on everything from reality TV to reruns of classic sitcoms, testing out viral beauty products, sharpening her cooking skills, working out, or traveling.