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Last Updated On: Jan 9, 2026 8:45 pm CET
The team behind Granblue Fantasy and Umamusume: Pretty Derby has announced the launch of an AI subsidiary, Cygames AI Studio. It’ll be dedicated to “development and provision of services and tools utilizing AI.”
Cygames is no stranger to generative artificial intelligence. As pointed out by Automaton Media EN, the studio has already implemented the large language model (LLM) tech into parts of its business. A presentation given at the Computer Entertainment Developers Conference (CEDEC) explained that generative AI models were handling parts of their bug tickets, analyzing social media, and using it as a vetting tool for publishing assets overseas.
How will Cygames use AI?While Cygames is presumably using an outside LLM like ChatGPT or Claude right now, Cygames AI Studio intends to build its own model. While it’s not explicitly stated, this method is likely intended to provide an LLM that won’t immediately land them in legal hot water over claims of plagiarism.
If you haven’t caught up on how generative AI is trained, it’s done by pouring in vast amounts of data. The model then uses this information to build the answers it provides for different prompts.
OpenAI, Nvidia, Microsoft, Google, and others have all ripped data from the web without permission. Sam Altman, the head of OpenAI, has even stated that without theft, there would be no large language models.
Cygames would be following places like Krafton-owned inZOI Studio, behind Sims competitor inZOI. That game features a generator built into it, which the studio claims is composed entirely of assets created by internal staff.
Automaton also reports that Cygames intends to introduce its generative AI into four games. It’s unclear what games, but presumably Umamusume, Granblue, and Shadowverse would be on the table.
There’s no information available on how generative AI will be used, but evidence of this is already visible on the company’s website. Several job listings are up, all surrounding generative AI.
AI engineers are being hired to work on “image generation and image processing,” as well as a post looking for a technical artist “utilizing AI.”
Reactions have been rightfully irritated at the news. On X (formerly Twitter), a majority of the replies to the post are people rejecting the idea of AI entering the games they like. The Umamusume Reddit forum is also up in arms, as well as ResetEra.
One user said that, despite the game being a gacha, the thing that draws them in is the “craftsmanship.”
Generative AI has done nothing so far except cost cashGenerative AI has yet to demonstrate significant value in the lives of regular people. Sites like Pinterest and Etsy, once known for their creative audiences, are overrun with generative AI works. Over the holidays, TikTok was alight with parents who’d been tricked by AI into buying a product that couldn’t possibly exist at the price point it was sold at.
It’s also why everything in the tech world is extremely expensive. As the AI industry gobbles it all up, we’re being left to hold the bag.
Meanwhile, over in America, AMD had Trump’s data center guy up on stage during CES. He told everyone with a straight, scripted face that they intend to bulldoze through regulations designed to prevent harm to citizens so that more data centers can be built.
xAI, the Musk-backed AI model, is currently in potential legal trouble with the United Kingdom over Grok. The model is currently being accused of sexual harassment by generating images of women with their clothes off, as well as child sexual abuse material. It’s also poisoning entire communities, specifically black ones in Mississippi and Tennessee.
You could just not, CygamesCygames could just not do any of this, and probably still get by just fine. They have been doing so for the last several years, and people lap up whatever they put out. It’s just going to lead to a situation like Coke ran into, where this year’s Christmas advert took them 70,000 prompts and millions of dollars, and was still littered with errors.
There’s not even a benefit cash-wise, as Umamusume has seen that their financials are very much in the green.
Except, now imagine telling an AI to make an “anime horse girl.” The blobfish-esque monster that’ll crawl out of the computer screen. Terrifying.
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