TikTok, Sea, Alibaba-owned e-commerce corner ASEAN markets

Smaller rivals pushed to margins as online shopping booms in Thailand, Malaysia

20260414 Tik Tok SEA and Alibaba

Major platforms like Shopee, run by Singapore tech company Sea, along with China's Alibaba-owned Lazada and ByteDance's TikTok Shop controlled 99% of the online shopping market within ASEAN member states in 2025. (Source photos by AP and Reuters) 

SINGAPORE -- Smaller e-commerce players in Southeast Asia are being increasingly pushed to the margins as well-resourced platforms owned by big Asian technology groups gobble up market share in the region, a report published Tuesday shows.

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