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Smaller rivals pushed to margins as online shopping booms in Thailand, Malaysia

Major platforms like Shopee, run by Singapore tech company Sea, along with China's Alibaba-owned Lazada and ByteDance's TikTok Shop controlled 99% of the online shopping market within ASEAN member states in 2025. (Source photos by AP and Reuters)
SINGAPORE -- Smaller e-commerce players in Southeast Asia are being increasingly pushed to the margins as well-resourced platforms owned by big Asian technology groups gobble up market share in the region, a report published Tuesday shows.