This Korean Beauty Brand Just Got Banned - MINI BEAUTY DRAMA

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Medicube has had advertising pulled in South Korea… but not for the reason most people think.
In todays mini beauty drama, i'm breaking down exactly what happened, why Korea’s Ministry of Food and Drug Safety stepped in, and what it tells us about where the skincare industry is heading.

Because this isn’t really about one brand. And whilst I understand the frustration as a consumer....Medicube isn't the only brand who deserves to be called out the way they are.

It’s about how skincare is starting to look, feel, and be marketed like clinic treatments. From exosomes and PDRN, to devices that mimic professional tools, brands are pushing closer and closer to medical territory… and sometimes crossing a line regulators, and the law, don’t allow

🚨 SEO please ignore

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