AGM wins Grand Prix prize at APMC Star Awards
Allied Global Marketing (AGM) picked up the Grand Prix at the annual APMC Star Awards.
The annual APMC Star Awards, have over 31 years, "rewarded and recognised the best in class experiential, brand activation and promotional marketing campaigns in Ireland".
Winners are eligible to enter their campaigns into the prestigious European EACA IMPACT Awards.
AGM swept the boards for its work with Heineken Ireland and its “Heineken – Player 0.0” which won three Gold Stars on the night in addition to the Grand Prix.
The campaign was praised by the judges for having “demonstrated innovation, ingenuity and creative excellence.”
Another big winner on the night was CMS Marketing which picked up seven Gold Stars, including one the highly competitive Creative Gold category for its work with Paddy Power.
CMS also won Gold awards for An Post and for The Muff Liquor Company, as well as being recognised for the third year in a row for their work with Bank of Ireland.
It was also a good night for InSight Marketing, which bagged thirteen Stars across a number of categories – including Gold Stars for Nestlé, Maxol and Persil & Comfort. The InSight team was also recognised for its creativity with the Lynx Fine Fragrance Collection campaign.
Verve The Live Agency landed six Stars for its work with Coca-Cola, Diageo/Smirnoff and Glenveagh Properties, and took the Gold for the newly introduced category of Best Brand Roadshow Category.
Mixtape Marketing also had a good night, picking up four Stars, including Gold for its UCD Student Job Summit, while Pluto picked up five 5 Stars for its work with clients like Pieta and Breast Cancer Ireland.
New entrant, TITAN Experience, was awarded its first ever APMC Gold Star for its work on the Fyffes Ireland’s Fittest School campaign while OLIVER picked up three awards for its work for McDonald’s Ireland and Bank of Ireland.
Real Nation, goosebump and Elevator Promotional Marketing each took Stars home in what was a record-breaking year for entries across all 21 categories.
The APMC 2025 Rising Star was Louise Carey from Allied Global Marketing.
The award recognises “young achievers, innovators and thinkers".
Speaking on behalf of the judging panel, Jimmy Murphy, said: “It was a pleasure to judge the APMC Star Awards 2025.
"Another stellar year of world-class creativity, executed with extremely high levels of craft and flair.
"The ingenuity of the creative community in this country is on display throughout, and we were particularly impressed with the high standard of some newer brands in this market.
“Promotional Marketing remains a key driver for ambitious brands, and – although judging represents a big investment of time – I can speak for the whole panel by saying it was an honour to be involved,” he said.
“We are thrilled to see so many agencies participate and win Star Awards” said Ian McCabe, on behalf of the board of the APMC."
He added: “We once again broke our record for both the numbers and sources of entries, with 16 different agencies participating in the competition.
"We are proud to honour the campaigns which really deliver results for our clients.
There were 21 categories altogether.
"It shows the depth of talent and expertise in the Irish market; all the campaigns that were shortlisted and won Stars are worthy winners and we as an Association are thrilled to celebrate and congratulate them."
The awards, which were held at The Ballroom, Fallon & Byrne, were sponsored by IMJ/Adworld, Element London, Hayes Solicitors, Return2Sender, McCul Clothing, Horizon Digital Print and Global.
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