McCabes Pharmacy sponsors Athletics Ireland and Fit for Life programme
McCabes Pharmacy has been announced as the exclusive pharmacy partner to Athletics Ireland.
McCabes will also serve as title sponsor of Athletics Ireland's community fitness programme, Fit for Life, as it seeks to champion health and wellness for patients.
The initiative encourages communities across Ireland to get moving through fun, sociable, and structured group sessions delivered by trained leaders in local athletics clubs.
Olympians Thomas Barr and Kate O'Connor, who won silver at the recent World Indoor Championships, attended the launch event with representatives from Athletics Ireland and McCabes Pharmacy.
“It’s brilliant to see such a supportive and welcoming space for people getting into fitness or coming back to it," said heptathlete O'Connor.
"Programmes like this really show that movement is for everyone, and it’s amazing to see McCabes Pharmacy helping communities across Ireland take those first steps.”
Brian O’Keeffe, chief operating officer of McCabes Pharmacy, added: “At McCabes Pharmacy, we believe health isn’t one-size-fits-all.
"This programme allows us to meet people where they are in their fitness journey, providing personalised health support in a community setting — from injury recovery to everyday wellbeing.
"It’s a powerful expression of our mission: better health for every body.”
As part of the rollout, participants will benefit from practical healthcare support, including BMI and blood pressure checks, delivered through local club activations from Donore Harriers in Dublin to Limerick AC and beyond.
In addition, monthly McCabes Pharmacy Fit for Life Roadshows will take place in selected regions, offering expert-led health and fitness guidance, digital resources, and advice on recovery, prevention, and holistic wellness.
McCabes Pharmacy has become Athletics Ireland's exclusive pharmacy partner.
Hamish Adams, CEO of Athletics Ireland, said: “We’re delighted to welcome McCabes Pharmacy as our exclusive pharmacy partner and title sponsor of Fit for Life.
"Their dedication to accessible, personalised healthcare aligns seamlessly with our goal of making fitness enjoyable and achievable for everyone, no matter where they’re starting from.”
Photo: (l-r) Hamish Adams, Kate O'Connor, Thomas Barr, and Brian O’Keeffe, COO of McCabes Pharmacy. (Pic: Supplied)
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