Circet improves fleet safety with Geotab and Lytx
Teleco infrastructure services company Circet has adopted a fully integrated telematics solution from Geotab and Lytx to improve safety, reduce emissions and cut operational costs.
Over three months, Circet and Geotab partnered to connect 3,000 vehicles across Circet's mixed fleet in Ireland and the UK, representing the biggest deployment of its kind in such a short installation window.
The fleet, which includes diesel and electric light and heavy commercial vehicles, required a solution capable of handling wide variability in makes, models and drivetrains.
The combination of Geotab’s global telematics data platform integrated deeply with the Lytx Surfsight video safety platform has given the Circet operations team full visibility into its entire fleet, delivering immediate impact.
During the first quarter, Circet recorded a 16% improvement in its company-wide driver safety score.
Key safety metrics such as harsh braking, acceleration and cornering all improved, contributing to an average driver score 42% better than industry benchmarks.
The improvements were largely due to the use of Geotab’s Driver Safety Scorecard and near real-time driver feedback from the Lytx Surfsight dash cams, which alert drivers to risky behaviours and send incidents to the operations team for review.
Fuel efficiency has also improved.
Circet’s diesel vehicles are now operating at an average efficiency of 10 litres per 100 kilometres, 10% better than peer group leaders.
Circet’s transition to electric vehicles is delivering further savings. Over the first three months of 2025, electric vehicles (EVs) accounted for 3% of total fleet trips, covering more than 263,000 miles (424,000km).
According to Geotab’s Electric Vehicle Suitability Assessment (EVSA), Circet stands to save approximately €450,000 annually by expanding its electric fleet and swapping ICE vehicles for EV where appropriate.
Based on results across all vehicle types so far this year, the Geotab and Lytx Surfsight solution could deliver over €2.7m in fuel savings each year.
“The combined Geotab and Lytx Surfsight solution has transformed how we manage our fleet," said Ray Verschoyle, head of transport compliance at Circet.
"We now have the data we need to improve safety, cut fuel use, lower maintenance costs and operate more sustainably. Their focus on innovation and ability to integrate with our systems made them the perfect partners for our needs.”
Aaron Jarvis, associate vice president, EMEA, at Geotab, added; “Circet chose Geotab because we offer more than just an off-the-shelf solution. Our continuous investment in product development, combined with strong local service and support, gave them confidence in our long-term value.
"Our partnership with Lytx allows us to deliver fully integrated safety solutions, and our open platform meant we could align closely with Circet’s internal systems and processes.
"It’s another example of how Geotab’s ecosystem can support a customer’s needs today while future-proofing business operations.”
The Circet deployment includes Geotab telematics devices and Lytx Surfsight dash cameras with road-facing lenses, and the option of driver-facing ones, too.
The hardware is backed by software integration with the Geotab platform, allowing Circet to unify vehicle tracking, video footage and safety data in one system.
The rollout was supported directly by Geotab’s local project team, who provided in-person training and implementation support to ensure a smooth transition.
(l-r) Aaron Jarvis, Geotab; Nigel Allsop, BT Group; Oliver Temple, Lytx; and Ray Verschoyle, Circet Ireland & UK. (Pic: Supplied)
Circet is using Geotab’s certified Scope 1 emissions calculation tools to track fuel consumption and emissions reductions across both diesel and electric vehicles.
The company has used Geotab data to inform driver training, aiming to extend EV range and reduce charging demand. This in turn helps lower Scope 2 emissions and manage charging infrastructure more efficiently.
(Pic: Supplied)
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