HelloFresh becomes VMTV Six O'Clock Show's cookery partner

Virgin Media Television has announced HelloFresh as the new cookery partner of The Six O'Clock Show. The meal kit delivery service will be featured during cookery segments on the popular evening programme, which airs weekdays on Virgin Media One. Monthly segments will feature recipes, competitions, chef-led demonstrations and conversations around food culture, sustainability, and the best of Irish ingredients.   "We are delighted to welcome HelloFresh as the cookery partner for The Six O’Clock Show," said Jolie Niland, client solutions manager at Virgin Media Television. "The programme continues to go from strength to strength, delivering impressive audience growth and consistently strong viewing figures. "This partnership is a natural fit, bringing together a brand that champions simple, delicious home cooking with a show at the heart of Irish family life. We’re very excited to see this partnership come to life." Annita Forte, brand & marketing communications manager, and Stephen Smythe, head of marketing at HelloFresh, said: “We are delighted to work with The Six O’Clock show and collaborate on their cookery segments. "Teaming up with The Six O'clock Show is a natural fit for HelloFresh. We can’t wait to inspire viewers with flavour-packed recipes and show just how easy and fun cooking at home can be.” Presenters Brian Dowling and Katja Mia with Stephen Smythe and Annita Forte from Hello Fresh during a Six O’Clock Show and Hellofresh partnership shoot at Virgin Media Studios in Westgate Business Park, Dublin. (Pic: David Fitzgerald/Sportsfile) Aoife Conway, account director at Initiative, said: “We have loved collaborating with HelloFresh & Virgin Media Television on this sponsorship, it's a first for HelloFresh and a great opportunity for them to showcase the amazing recipes they have to offer.” Photo: Virgin Media Client Solutions Manager Jolie Niland, centre, with presenters Brian Dowling and Katja Mia with Stephen Smythe, Annita Forte, Darragh Cleary and Aoife Conway from Hello Fresh during a Six O’Clock Show and Hellofresh partnership shoot at Virgin Media Studios in Westgate Business Park, Dublin. (Pic: David Fitzgerald/Sportsfile)

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