Remember me
SWG3 continues its 20th anniversary celebrations with the unveiling of the latest addition to The Billboard Project: a new work by Glasgow artist Trackie McLeod. The installation forms part of a wider programme marking two decades of music, art, fashion and innovation at the multi-disciplinary arts venue.
Since opening in 2005, SWG3 has grown from a disused warehouse into a major creative hub, supporting artists, musicians, designers and nightlife communities, while also developing pioneering sustainability projects. To mark the milestone, the venue is presenting a series of collaborations and special commissions that reflect its reach across contemporary culture as much as its roots in the city’s night-time economy.
Highlights include a limited-edition whisky created with The Clydeside Distillery and artist Jim Lambie, alongside a commemorative 20 Years of SWG3 book that gathers voices, stories and the visual identity that have shaped the venue.
McLeod’s practice spans textiles, billboard-based work, video and print, often turning to masculinity, queerness, class, politics and popular culture through a distinctly Scottish visual language. His new billboard centres around the phrase “text me when you get home”, a message that lands as both tenderness and warning, speaking to the unequal experiences of safety faced by women, trans, queer people and other marginalised communities.
Trackie Mcleod Trackie Mcleod said: “Growing up queer, ‘text me when you get home’ was always my mum’s
way of keeping me safe. As I’ve gotten older, I say it to the women and queer people in my life
without even thinking. We say it because safety isn’t equal. Women, trans and queer people,
and other marginalised communities still navigate public spaces with fear and vigilance.
Everyone deserves to feel safe on our streets. Having this work outside SWG3 felt right, it’s a reminder to everyone especially party-goers to look out for each other and make sure your pals get home safe.”
With this latest commission, SWG3’s anniversary programme frames the billboard as more than an advertising surface. It becomes a public-facing artwork: a place where contemporary art can meet the street, and where cultural collaboration carries consequences as well as style.
nitiated in 2015 by renowned artist and longtime SWG3 collaborator Jim Lambie, The Billboard
Project transformed an unused billboard on the side of SWG3 into a platform for large-scale
public art. Since then, artists including Sue Tompkins, Scott King and Matthew Higgs, David
Keenan, Yoko Ono and Lloyd Foster have contributed to the series. Trackie McLeod now joins
this respected line-up.
©2025 SWG3, Trackie McLeod
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