Making Moves On Madeira – The Hawaii Of Europe

The stunning sub-tropical island of Madeira in the North Atlantic known as the "Hawaii of Europe" has registered a 75% increase in sales volume in the luxury real estate sector, the latest industry findings reveal.

It is reinforcing the Portuguese archipelago as an increasingly sought-after destination in the luxury residential market.

Portugal Sotheby's International Realty cites a structural transformation in the sector, which is now more sophisticated. Miguel Poisson, CEO said, “The 2025 results confirm a clear evolution of the luxury real estate market in Portugal and Madeira leading by example. We are witnessing a consolidation based on the quality of assets, the sophistication of the buyer, and an increasingly strategic reading.

In addition to Madeira, Northern Continental Portugal also registered a significant increase in sales volume (+67%). In markets such as Lisbon and the Algarve, growth remains sustainable.

In the luxury market, buyers of properties in Portugal were mostly Portuguese, accounting for 56% of transactions. The remaining 44% were transactions carried out by foreign buyers, notably from the UK, States, and Brazil.