How Kylie Kelce and Jason Kelce plan to 'protect' four daughters from social media

Kylie Kelce and her husband Jason Kelce are no strangers to how social media can change someone's life. The couple's every move is inspected by their fans, who more than likely happen to also be fans of Taylor Swift.

Since Jason's brother Travis Kelce started dating the singer, his and Kylie's life has completely changed. They are now household names with almost six million Instagram followers combined. While both Jason and Kylie are enjoying the success that a healthy social media following brings – they both host wildly popular podcasts – they are not looking to encourage their four daughters to share their lives in the same way.

In a conversation with People on Saturday, February 28, the Not Gonna Lie podcast host opened up about her and her husband's plans when it comes to social media and their daughters. The couple, who have been married for eight years, are parents to four girls – Wyatt, six, Elliotte, four, Bennett, three, and Finnley, eleven months.

"We are really the first generation that's had access to social media for as long as we have, and during our developmental years, so we are big proponents of not allowing our kids to have that, especially when they're young," Kylie explained to the publication.

She went on: "I think it's our job as parents to let our kids be kids. Kids are meant to play. They aren't meant to be taking on the weight of the world or deal with comments online, or feel that they're not living up to this aesthetic lifestyle they see."

So in an effort to protect our girls, I think we will make a conscious effort to make sure they get to play and enjoy life, and really, truly lean into being kids," Kylie added.

This decision is one many modern parents are choosing. As Esther Rincón, Doctor in Clinical and Health Psychology told HELLO! in September 2025: "Social media is addictive by design. You have to remember that the more time spent on them, the higher the revenue for these companies."

Like Kylie and Jason, many parents are trying to figure out how to navigate the addictiveness of social media while living in a world reliant on it. 

"Awareness is a crucial part of preventing digital addictions," Esther explained. "The involvement of everyone involved in a child or teenager's care is crucial: parents, teachers, paediatricians, psychologists and psychiatrists, and of course, the kids themselves. The sooner it begins in schools and families, the better."

Kylie and Jason are not alone in their desire to restrict their kids' social media usage. Sarah Michelle Gellar and Freddie Prinze Jr. told So Mini Ways in 2022: "Our rules are probably stricter than most. Our kids don't have social media. They're allowed to look sometimes when it's our phones."

For Kylie, her and Jason's decision is more about how social media could shape the thought processes of her young daughters. "Social media can be so disappointing, because there are so many ways that it doesn't show the true scope of things, and it's not a full scope of what happens," she explained.

"Making sure that girls are confident not only sets them up to be happier, but they will also have a more joyful feeling in life, ... and that joy can drown out the other mess," she noted.

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