Jeep Showed Up for the Easter Safari’s 60th Anniversary With 6 Cool Off-Road Builds

With this year marking such an important anniversary for Jeep, the brand spent a lot of time looking back at its history. And while we love all of the features and tech that the brand is able to jam into its modern wheelers, Jeep wanted to make a concept that is a bit more pure and simple.

The Jeep Wrangler Laredo Concept started life as a Willys model, complete with a 3.6-liter V-6 and manual transmissions. The team added a two-inch lift from Jeep Performance Parts for a bit more capability and clearance, as the truck also rides on a set of massive 37‑inch BFG KM3s on 17‑inch slotted mag wheels. The roof has also been replaced by a unique manual Tan hardtop with a manual “Sky Slider” fabric section.

Further enhancing the simplicity of the setup, Jeep has removed all of the interior carpets, replacing them with an easy-clean vinyl. The seats are also finished in cloth, but they come accented with a lovely southwestern pattern that feels right at home in Moab. Jeep says that this Concept offers some subtle hints as to how the Laredo lineup might evolve moving forward. Personally, I can’t wait to see what actually comes to the production model moving forward. Hopefully those seats are high on the priority list.