Euphoria’s Nate Jacobs Has a Bottega Veneta Contract Too, Apparently

Jacob Elordi’s Bottega Veneta contract may well be one of the sturdiest documents in show business. But can it withstand the stench of Euphoria’s Nate Jacobs?

Since signing on as a brand ambassador for the Italian luxury label in 2024, the Australian actor has made a show (and, surely, an untold quantity of lucrative “brand impressions”) of conspicuously toting around its woven leather bags—at the airport, on coffee runs, during his Italian vacations—and wearing its suits on red carpets, even in the rain. Now the actor’s deal appears to have spilled over into his swan song as antagonist Nate Jacobs on the HBO hit, whose years-in-the-making third and seemingly final season will debut on April 12.

In a new Euphoria trailer that dropped yesterday, Elordi’s character can be seen weathering the hero piece of Bottega Veneta’s spring 2023 show: a trompe l’oeil leather button-up shirt made to look like plaid flannel cloth. (The shirt, which retailed for $6,800, went viral after model Kate Moss wore it with similarly leather-constructed blue jeans on the runway three years ago.) Presumably, Elordi’s star power—as cemented in this trailer, in which the actor is billed as an Academy Award nominee for his turn in Frankenstein—is enough to recoup the alarmingly violent presence of Nate Jacobs, who would not be considered “brand safe” by any contemporary standards.

The show’s third season three takes place five years after the events of season two, which aired in early 2022; as a post-grad adult, Jacobs has presumably taken over his father Cal’s construction business. (“He fucking owns half this town. He built it,” Zendaya’s Rue says of Cal, who was played by the late Eric Dane, in season one.) In the trailer, Nate can be seen wearing the Bottega shirt while assessing an ocean-view construction site as backhoes kick up dust in the background. In a new promotional shot, the character wears the same outfit, complete with a Bottega T-shirt and a woven intrecciato belt, while overlooking an architectural model and sipping what appears to be a can of Diet Coke.