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Lower has officially launched Movoto Advantage, a program that connects vetted agents with buyers and sellers. The firm had a limited rollout in fall 2025.
Lower, a fast-growing mortgage lender that last year bought Movoto, has launched a new referral program. The program, fittingly named Movoto Advantage, connects vetted agents with homebuyers and homesellers in their market.
The application process starts with a questionnaire about their transaction sides and volume, which markets they serve, whether they’re part of a team, and which ZIP codes they’d like to receive leads from. There’s no guarantee agents will receive their first picks, as Lower has capped the number of agents that will receive leads in any given ZIP code.
Movoto Advantage has a monthly fee that varies based on the number of leads an agent wants to receive. Agents will also pay a 35 percent success fee at closing, the company explained in an email to Inman.
Lower sends leads via text, and when an agent accepts a lead, a Lower team member will connect the agent and the homebuyer or homeseller through a three-way phone call. The Lower team member will then leave the call, allowing the agent and the consumer to discuss their transaction needs. From there, agents can track their leads through the Movoto Advantage dashboard.
John Berkowitz | Credit: LinkedIn
“Top real estate agents should be set up for success when connecting with consumers, not put in situations that reduce them to a commodity or make consumers feel like they are being spammed,” said John Berkowitz, president of real estate at Lower, in a written statement. “Movoto Advantage was built by listening to both serious buyers and sellers seeking expertise, and top agents looking to build sustainable businesses.”
“By giving high-performing agents real conversations with motivated buyers and sellers, and giving those consumers the support they need to navigate the transaction, we are building an ecosystem that works better for everyone,” he added.
Agents and their clients can also opt into Lower Connect, which pairs them with a Lower loan officer. The loan officer will guide them through the mortgage process, from pre-approval to closing.
Lower began quietly rolling out Movoto Advantage in late 2025, onboarding more than 200 agents. The company doubled its growth during the first quarter, with “thousands of consumer introductions” made.
“The traditional buying experience has too many friction points that push qualified buyers to the sidelines,” Lower CEO Dan Snyder said in a written statement. “Movoto Advantage is a direct reflection of how we think about homeownership at Lower. When agents and lenders work together inside one ecosystem, barriers come down and buyers move forward with real momentum. That’s how we start closing the gap between wanting a home and owning one.”
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