GRAZIA Exclusive: Miron Crosby’s New ‘Design-Your-Own’ Cowboy Boots Are the Ultimate Horse Girl Trend Must-Have

Photo courtesy of Miron Crosby The “Horse Girl” trend has galloped its way into mainstream culture, with everyone from Bella Hadid to Beyoncé embracing its chic Western aesthetic. And now, Miron Crosby, the luxury cowboy boot brand, is taking this style moment to the next level with its groundbreaking MC Design-Your-Own program. This first-of-its-kind offering allows customers to design their own custom cowboy boots, blending cutting-edge technology with the time-honored craftsmanship that defines the brand. A Sentimental Journey: The Roots of MC Design-Your-Own For Sarah Means and Lizzie Duplantis Means, the Texas-born sisters and co-founders of Miron Crosby, cowboy boots are more than just a fashion statement. “Growing up on a ranch, cowboy boots were an everyday essential in our wardrobes, and also held sentimental value — each pair told a story,” the Miron Crosby founders exclusively tell GRAZIA USA. The duo’s passion for these iconic boots inspired the creation of MC Design-Your-Own, a platform where customers can infuse their personal stories into handcrafted footwear. “Whether it be creating a pair perfect for graduation day or your wedding day, we wanted to give Miron Crosby customers the opportunity to create something truly unique,” the sisters share. “It’s all about making a pair of boots that fits someone’s style,” allowing customers to create a “one-of-a-kind heirloom that they will treasure for years to come.” Photo courtesy of Miron Crosby Riding the Horse Girl Wave While the “Horse Girl” trend has made Western-inspired fashion ubiquitous, Miron Crosby’s Design-Your-Own program stands out as timeless. “For us, boots aren’t just a trend; they’re a reflection of individuality that fits into every aspect of life,” they note. With this new feature — available in three body height options, seven customizable colorways for the body and collar, moons and stars, ear pull, piping, and stitching, and four wood colors for the heels — customers can create boots that blend seamlessly into their wardrobes, whether they’re channeling Bella Hadid’s cowboy-inspired street style or simply looking for a unique touch of Western flair. A Seamless Blend of Technology and Craftsmanship Creating custom cowboy boots is no small feat. The intricate craftsmanship involved in each pair — from piping and inlays to stitching and heel dressing — requires unparalleled attention to detail. “One of the biggest challenges we faced was ensuring that the customization process felt approachable and fun without being overwhelming,” the Means sisters share. To solve this, the team curated a selection of leathers, finishes, and colors that ensure every customer’s creation is cohesive and stunning. The MC Design-Your-Own platform combines user-friendly technology with expert guidance from Miron Crosby’s Design Concierge team, making luxury customization accessible to all. Customers can mix and match elements from the brand’s iconic Star Family collection, resulting in one-of-a-kind boots delivered within six months — a significant reduction from the typical one to two-year timeline. “We strategically manufacture our boots in two locations, enabling us to accelerate timelines without compromising quality. Our intentional material sourcing allows us to quickly begin making the boots as soon we receive an order,” the Means sisters explain of their streamlined process. Creative Collaborations and Iconic Designs Since launching the MC Design-Your-Own program in September, Miron Crosby has already seen an outpouring of creativity from its customers. One standout design came from a giveaway hosted during the launch, where a customer created a Metallic Silver Rush boot with Crème-colored stars and moons, complete with personalized initials on the ear pulls. Photo courtesy of Miron Crosby Bridal designs have been particularly popular, and with the brand taking a customer-first approach, Sarah and Lizzie took these learnings to add a powder blue colorway to their offerings, serving as a perfect nod to “something blue.” The women share that the response to MC Design-Your-Own has been incredible, noting that it’s been amazing for them to see how imaginative their customers are. Disrupting the Cowboy Boot Industry Miron Crosby’s innovative approach doesn’t stop at customization. By strategically manufacturing their boots in Mercedes, Texas, and León, Mexico, the brand has streamlined production without compromising quality. Sustainable practices are also a priority, with every material maximized for yield and all scraps repurposed for inlay and appliqué work. “Our Design-Your-Own and core collection are created with extreme precision,” they explain to us. Sustainability is woven into their process, with their boots being intentionally designed to “last generations,” ensuring every pair is a true investment piece. Looking Ahead: The Future of Custom Cowboy Boots The sisters see endless possibilities for the MC Design-Your-Own program. “We want our customers to feel the same excitement we felt when we first sketched our own boot designs,” they share passionately. Plans are already underway to expand customization options and introduce new styles, inviting even more storytelling through extraordinary craftsmanship. Photo courtesy of Miron Crosby “No other high fashion footwear brand has this capability, so we see an opportunity to grow and own this space,” they add, standing proud in the fact that they are able to lead the way in transforming a traditional product for customers into something “uniquely theirs.” Why the Horse Girl Trend and MC Design-Your-Own Are Here to Stay As Western-inspired fashion continues to dominate runways and social feeds, Miron Crosby’s commitment to individuality and quality ensures their boots will remain a staple. The “Horse Girl” aesthetic may be having its moment, but with MC Design-Your-Own, customers can create boots that transcend trends and become cherished heirlooms. For those ready to embrace their inner designer, the MC Design-Your-Own program offers an unparalleled opportunity to step into the world of luxury cowboy boots — and into a style that’s uniquely their own. 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